Do Not Sell My Personal Information

Last Updated: Sep 30, 2025

At Ava Allure, your privacy is of utmost importance to us. We are fully committed to protecting the personal data you share with us and ensuring that it is handled responsibly, securely, and in accordance with all applicable laws and regulations, including the Personal Data Protection Act 2010 (PDPA) of Malaysia and, where applicable, the California Consumer Privacy Act (CCPA) for customers in the United States.

1. What Information We Collect

We may collect and process the following types of personal data when you visit or interact with our website:

  • Identity Information: Your name, date of birth, and gender.
  • Contact Information: Email address, telephone number, and delivery address.
  • Account Details: Login credentials, purchase history, preferences, and wishlist items.
  • Payment Details: Billing address and limited payment information (securely handled by third-party payment gateways).
  • Technical Data: IP address, browser type, operating system, and other analytics data collected via cookies.

2. How We Use Your Personal Data

We use your data strictly for legitimate business purposes, which include:

  • Processing and fulfilling your orders.
  • Managing your account and preferences.
  • Providing customer service and responding to inquiries.
  • Sending transactional emails, order confirmations, and updates.
  • Improving website performance, functionality, and user experience.
  • Complying with legal obligations and regulatory requirements.

We do not sell, rent, or trade your personal data to any third parties for marketing or commercial purposes.

3. Data Sharing and Disclosure

Your data may be shared with trusted third-party service providers who assist us in operating our business and delivering services, such as:

  • Logistics and courier partners (for delivery).
  • Payment gateways (for transaction processing).
  • Website hosting and analytics tools.

All such third parties are contractually bound to use your data only as necessary and to maintain strict confidentiality and security standards.

4. Data Storage and Security

We store your personal information on secure servers with appropriate technical and organizational safeguards to protect it from unauthorized access, misuse, loss, or disclosure. These measures include:

  • SSL encryption during data transmission.
  • Restricted access controls.
  • Regular security audits and updates.

Your data will only be retained for as long as necessary to fulfill the purposes outlined in this policy or as required by law.

5. Your Rights

Under Malaysian data protection law, you have the right to:

  • Access and review the personal data we hold about you.
  • Request correction or updates to inaccurate or outdated data.
  • Withdraw consent or request deletion of your personal data (subject to legal and operational limitations).
  • Object to certain types of data processing or request restriction of processing.

To exercise any of these rights, please contact us using the details below.

6. Your California Privacy Rights (CCPA – United States)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These include the right to:

  • Request disclosure of the categories and specific pieces of personal information we collect, use, and disclose.
  • Request deletion of your personal information, subject to certain exceptions.
  • Opt out of the “sale” or “sharing” of your personal information (we do not sell personal information).
  • Correct inaccurate personal information.
  • Limit the use and disclosure of sensitive personal information.
  • Exercise these rights without discrimination.

You may exercise your rights or make an inquiry by emailing us at info@avaallure.com with the subject line “CCPA Privacy Request.” We will verify your identity before processing your request as required by law.

7. Do Not Sell or Share My Personal Information (United States)

Ava Allure does not sell or share your personal information for monetary gain or targeted advertising purposes. However, we provide this notice to comply with the CCPA and CPRA requirements for California residents.

If you wish to exercise your opt-out rights under U.S. privacy laws, you may do so by:

  • Sending an email to info@avaallure.com with the subject line “Do Not Sell or Share My Personal Information.”
  • Completing the contact form on our Contact Page specifying your request.

We will confirm receipt and process your request within the timeframe required by law.

Need Help?
For any inquiries related to your data privacy or rights, our support team is here to assist. 

Store Name: Ava Allure

Email: info@avaallure.com

Address: B-39-06, Bloomsvale Residences, Jalan Puchong, 58200 Kuala Lumpur, Malaysia

Operating Hours: Monday to Friday, 09:00AM to 18:00PM (GMT+8)

Contact Form: Contact Page

Response Hours: We strive to respond within 48 Business Hours